PROCESS AND RESULT
As an employee of Strategy, I had the opportunity to work for the realisation of a mobile app for W12 Conferences, a company that provides meeting rooms for conferences, corporate meetings and training courses. To start with, I first studied possibly user personas to understand their needs, expectations, motivations and behaviours, then planning the navigation through the mobile app and creating icons for an immediate identification with every section. I also suggested to create a map to allow people to get to the location.
